Bc. Martin Smejkal
Master's thesis
Společenská odpovědnost firem v ČR
Corporate social responsibility in the Czech Republic
Abstract:
Tato diplomová práce na téma: Společenská odpovědnost firem v ČR se zabývá uplatňováním konceptu CSR vybraných firem na území České republiky. Hlavním cílem práce je zhodnotit a porovnat úroveň uplatňování konceptu CSR vybraných telekomunikačních firem pomocí metodiky KORP. Práce je rozdělena na dvě části, na část teoretickou a praktickou. První část se zabývá problematikou společenské odpovědnosti …moreAbstract:
The topic of this master’s thesis is: Corporate social responsibility in the Czech Republic. This thesis aims to analyze a degree of realization of the CSR concept and it is divided into two parts. The first part deals with this problematics in a theoretical way and is a key to the second practical part. The practical part consists of an analysis of the CSR concept that is implemented by three major …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 9. 2015
Identifier:
https://is.vsfs.cz/th/shzfo/
Thesis defence
- Date of defence: 5. 11. 2015
- Supervisor: Mgr. Miloslava Kykalová
- Reader: Ing. Vilém Kunz, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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