Theses 

The role and significance of market research in all stages of development of efficient advertisement campaign – Bc. Gabriela Kratochvílová

česky | in English | slovensky

Agenda:
Změnit agendu. Adresa v ISu:

Zpět na vyhledávání

Bc. Gabriela Kratochvílová

Diplomová práce

The role and significance of market research in all stages of development of efficient advertisement campaign

The role and significance of market research in all stages of development of efficient advertisement campaign

Anotace: The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing secondary data gained by observation in the theoretical part and primary data gained by questioning companies situated on the market positions that are experienced in creating advertisement campaign and by questioning marketing expert. On the basis of gained information the importance of marketing research in all stages of creating an advertising campaign in practice is suggested.

Abstract: The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing secondary data gained by observation in the theoretical part and primary data gained by questioning companies situated on the market positions that are experienced in creating advertisement campaign and by questioning marketing expert. On the basis of gained information the importance of marketing research in all stages of creating an advertising campaign in practice is suggested.

Keywords: Marketing, Marketing Communication, Market research, Advertisement, Advertising campaign, Media

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 3. 11. 2014
  • Vedoucí: M.A. Ondřej Kotouč
  • Oponent: Ing. Jiří Šnajdar

Citační záznam

Citace dle ISO 690: LaTeX | HTML | text | BibTeX | Wikipedie

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Složka Odkaz na adresář do lokálního úložiště instituce
Jak jinak získat přístup k textu

Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní


Nahoru | Aktuální datum a čas: 20. 6. 2019 06:17, 25. (lichý) týden

Soukromí

Kontakty: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz