Business Plan for a Small Company

Bc. Barbora Hronková

Diplomová práce

Abstract:

The diploma thesis aims to elaborate a business plan for a small café in Prague specializing in serving breakfast, quality coffee, desserts, sandwiches, and creative workshops. The thesis is divided into two parts – theoretical and practical. The theoretical part focuses first on the explanation of basic terms related to business, legal forms and types of business. Further, in the theoretical part are described the business plan's required components, including SWOT and PEST analyses, marketing mix, implementation and financial plan. In this part, the author drew on professional domestic and foreign literature. In the practical part, the author elaborated the business plan itself based on the literature review from the theoretical part. The business plan is elaborated using required analyses, marketing strategy, and financial plan. At the end of the practical part, the business plan is evaluated according to the calculations.

Keywords

Business Plan, Café, Entrepreneurship, Company Establishment, Financial Plan, SWOT Analysis, PEST Analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 5. 2023
• Vedoucí: Ing. Renata Aulová, Ph.D.
• Oponent: Lukáš Novotný, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management