The Role of New Media in a Modern Marketing Communication – Sanzhar Isakov
Sanzhar Isakov
Bachelor's thesis
The Role of New Media in a Modern Marketing Communication
The Role of New Media in a Modern Marketing Communication
Abstract:
Abstrakt Termín nová média se v literatuře stal běžně používaným. Přes jeho širokou popularitu však jeho rozsah a hranice zůstávají diskutabilní. Fenomén nových médií souvisí s řadou koncepčních inovací počátku třetího tisíciletí a odráží globální sociokulturní změny spojené se vznikem a rozvojem počítačových sítí a internetových technologií. Nová média jsou primárně chápána jako sociální sítě (Facebook …moreAbstract:
Abstract The term new media in the literature has become commonly used. However, despite its wide popularity, its scope and boundaries remain debatable. The phenomenon of new media is related to a number of conceptual innovations of the beginning of the third millennium and reflects the global socio-cultural changes associated with the emergence and development of computer networks and Internet technologies …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2022
Identifier:
https://is.vsfs.cz/th/t1f17/
Thesis defence
- Date of defence: 10. 6. 2022
- Supervisor: PhDr. Ilona Toufarová
- Reader: Ing. Dagmar Frendlovská, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Marketing Communication / Marketing Communication
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