Marketingová komunikace Posthotelu v Achenkirchu – Bc. Vojtěch Goldmann
Bc. Vojtěch Goldmann
Master's thesis
Marketingová komunikace Posthotelu v Achenkirchu
Marketing communication of the Posthotel in Achenkirch
Abstract:
Diplomová práce pojednává o marketingové komunikaci Posthotelu v Achenkirchu. Cílem práce je analyzovat současný stav marketingové komunikace podniku Posthotel v Achenkirchu a na základě zjištění získaných v analytické části práce doporučit Posthotelu změny v marketingové komunikaci, vedoucí k vyšší efektivnosti marketingových výdajů v dalším období. Teoretická část práce vymezuje základní pojmy jako …moreAbstract:
This master thesis deals with the marketing communication of Posthotel in Achenkirch. The aim of this work is to analyze the current state of marketing communication of Posthotel in Achenkirch and on the basis of findings obtained in the analytical part of the thesis to recommend changes in marketing communication of Posthotel that will lead to higher efficiency of marketing expenses in the next period …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier:
https://is.vsh.cz/th/ct1h7/
Thesis defence
- Date of defence: 22. 6. 2020
- Supervisor: doc. Ing. Marie Dohnalová, CSc.
- Reader: doc. Ing. Lenka Turnerová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Theses on a related topic
-
Zhodnocení zvolené destinace na trhu cestovního ruchu v České republice
Jan Masopust -
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz