Marketing and Culture

B.Sc. Miros Mariwan Omer, BSc

Diplomová práce

Abstract:

Transportation is one of the daily needs of individuals such as transporting humans and goods from one place to another. At the end of 19th century, vehicles were introduced by Karl Benz, and since then the use of cars has become so popular that it fit into the societal trends and norms. Nowadays, there are about 1.5 billion cars globally, and from one country to another, numbers and volume vary based on the density of population, economic factors, political and legal dimensions and access to the outer world. Today’s automotive industry is totally different and much more complex than a few decades back due to the technological advancements, introduction of new environmental plans and regulations imposed on the car manufacturers by the governments and unions. The automobile brands are already going through a transitional period when there are doubts and puzzles about the future of the mobility whether the traditional ways and types of vehicles can endure or convert into the electric, battery, and other advanced types of vehicles with the use of the high-tech and features. Furthermore, this diploma thesis aims to identify key factors which influence the marketing strategies of automobile brands and consumer behavior such as cultural, sociological, legal, political, economic, and technological factors. The main aim of the diploma thesis is to pinpoint the differences in the automotive approaches and marketing strategies of the top automotive players in the Western European countries such as the Czech Republic, France, Germany, and the UK versus the Arabian Gulf States including Kuwait, Iraq, Saudi Arabia, Qatar and UAE, and key indicators which impact consumers reaction towards certain aspects of such brands’ products and services

Keywords

Arab Gulf Countries, Western Europe, Consumer Behavior Analysis, Automotive Industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management