Business plan for establishment of a private nursery school in Prague

Bc. Aydan Hamidova

Diplomová práce

Abstract:

The thesis focuses on analyzing the importance of business plans in the operation of commercial entities and start of business activities. The findings of the thesis prove thateffective planning is indispensable for any business entity to succeed in its market operations. In the practical part of the thesis, a project for establishing a private nurseryschool in Prague, Czech Republic, is considered. The business, marketing and financial plans developed for the company prove that its market activities might be successful, and therefore the investment project is recommended for being funded. The company should focus on effective planning and market research for avoiding risks from external environment, and is recommended to enhance customer communication for guaranteeing its long-term business success and financial stability.

Keywords

business plan, project management, marketing plan, financial plan, nursery school, Prague

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management