Business plan for a restaurant in a selected city of Russia

Maksim Poptcov

Bakalářská práce

Abstract:

This thesis considers the theoretical teachings, based on scientific literature, as well as a business plan for a new public catering enterprise in the practical part of the work, based on the theory described.The theoretical part describes the basic knowledge associated with writing a business plan, its structure, as well as the various situations that arise in the process of its development.The practical part describes the developed business plan for gastropub "Creed", based on the teachings described in the theoretical part. The practical part gives a clear vision of the whole picture of the business plan, namely its operational, marketing and financial aspects.In the course of practical work, various methods of analysis, comparison and forecasting, such as SWOT analysis, NPV analysis, market analysis, competitive analysis, cash flow analysis, balance sheet analysis, breakeven analysis were used.

Keywords

restaurant, marketing plan, organizational plan, financial plan, services, Business plan, customrs

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration