EVALUATION OF THE IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR

Bc. Tej Vipul Gajjar

Master's thesis

Abstract:

Advertisement is an important aspect of the building, creating and supporting brands. Advertise communicate with the buyers (either the reader, viewers, listeners) to take actions for purchase regrading the products, information and services, etc. Samsung stay in the electronic market where the company used different mediums for advertising, copy to interactive videos, and evolved to take up the crucial feature in the marketplace. The impact of the advertisement on consumer buying behaviour is to inform and remind the potential customers of the buying decisions. Well, it is important for shaping up the aspirations and supporting the customers to take the consecutive products and services and take the brand decisions. Further, the study suggested the different models and ways to advertise the products and associate the customer with registering for a brand like Samsung. The company has a strong presence in the market and in the customer's mind regarding buying the same category products and services. Companies take advertisement as their primary activity, generating awareness for the brand while launching new products and services and facilitating brand recall. The focus of the study is on the impact of advertisement on consumer behaviour for Samsung in India.

Keywords

Advertisement, Market, Consumer buying behaviour, Samsung, India

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2022

Thesis defence

• Supervisor: Ing. Tereza Balcarová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration