Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung – Jan Šrůtek
Jan Šrůtek
Bachelor's thesis
Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung
Customer Relationship Management: The Way to an Optimal Relationship with Customers
Abstract:
Customer relationship management - that is the topic of this Dissertation. In the theoretical section, one can find general concepts of this broad problematic. For example: the process of implementation of the CRM system and its limits, choice of an optimal CRM system and measuring of its efficiency. Practical part contains the analysis of a specific use of CRM system in Alukov a.s. company. Alukov …moreAbstract:
Diese Bachelor Arbeit beschäftigt sich mit dem heutigen sehr aktuellen Thema Kundenbe-ziehungsmanagement. In den Kapiteln des theoretischen Teils findet man die allgemeinen Grundbegriffe dieser umfangreichen Problematik, wie zum Beispiel das CRM Implemen-tierungsprozess, seine Barrieren, die Wahl des optimalen CRM-Systems und Messen seines Erfolgs. Der praktische Teil beinhaltet die Analyse der Ausnutzung …more
Language used: German
Date on which the thesis was submitted / produced: 2. 5. 2018
Thesis defence
Citation record
ISO 690-compliant citation record:
ŠRŮTEK, Jan. \textit{Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung}. Online. Bachelor's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Humanities. 2018. Available from: https://theses.cz/id/urn8jd/.
The right form of listing the thesis as a source quoted
Šrůtek, Jan. Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung. Zlín, 2018. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studiíPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of HumanitiesBachelor programme / field:
Philology / German for Business Administration
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