Impact of digital marketing on brand management in the Czech Republic and Turkey – Rumeysa Kahraman
Rumeysa Kahraman
Bachelor's thesis
Impact of digital marketing on brand management in the Czech Republic and Turkey
Abstract:
The bachelor thesis compiles the research results on how digital marketing differs for the selected company according to countries such as Turkey and the Czech Republic. The theoretical section combines data on digital marketing and how it affects different fields, countries and is followed by the empirical section, which contains general information about the chosen company. Data analysis based …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2024
Thesis defence
- Date of defence: 7. 2. 2024
- Supervisor: Ing. Kristýna Kučírková, MSc
- Reader: Lenka Kučírková, PhDr. Mgr.
Citation record
ISO 690-compliant citation record:
KAHRAMAN, Rumeysa. \textit{Impact of digital marketing on brand management in the Czech Republic and Turkey}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/ussy4b/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Informatics
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