Udržitelný marketing v propagaci kosmetických značek z pohledu spotřebitelů – Bc. Martina Machalová
Bc. Martina Machalová
Bachelor's thesis
Udržitelný marketing v propagaci kosmetických značek z pohledu spotřebitelů
Sustainable marketing in the promotion of cosmetic brands from the perspective of consumers
Abstract:
Bakalářská práce se zabývá pohledy spotřebitelů na udržitelný marketing v propagaci kosmetických firem. Tato práce se skládá ze tří kapitol, první je teoretická, druhá analytická a třetí návrhová. Teoretická část je tvořena základní terminologií vztahující se k udržitelnosti, komunikačnímu mixu v kosmetickém průmyslu a spotřebitelskému chování napříč generacemi. Analytická část práce popisuje zkoumanou …moreAbstract:
The bachelor thesis deals with consumers' views on sustainable marketing in the promotion of cosmetic companies. This work consists of three chapters, the first is theoretical, the second analytical and the third design. The theoretical part consists of basic terminology related to sustainability, the communication mix in the cosmetics industry and consumer behavior across generations. The analytical …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022
Thesis defence
- Supervisor: Ing. Ludmila Navrátilová, Ph.D.
- Reader: Ivan Šimek
Citation record
ISO 690-compliant citation record:
MACHALOVÁ, Martina. \textit{Udržitelný marketing v~propagaci kosmetických značek z~pohledu spotřebitelů}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON University. 2022. Available from: https://theses.cz/id/uwy317/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
Theses on a related topic
-
Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Aleš Drahokoupil -
The Role of the Direct Marketing in IMC with the Creation of Proposal of the Particular Campaign
Valeriia Kabanova -
The Role of Direct Marketing in the CRM Strategy
Kamila Imanbayeva -
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.
Richard Kapusta -
The marketing role in a competitive railway public transport environment in the Czech Republic
Iuliia Gabdrahimova -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Marketing 4.0 Comparison of Online Marketing and Communication Trends in Sustainable Fashion in the Czech Republic and in the United Kingdom
Alžběta Jílková