Neuro-linguistic programming techniques in marketing and business communication and their influence on the income of the company

Anastasiia Glazova

Bachelor's thesis

Abstract:

The topic of this bachelor thesis is Neuro-linguistic programming techniques in marketing and business communication and their influence on the income of the company. The main goal of the work is to identify different kinds of neuro-linguistic programming techniques and how they influence the communication in marketing and business sphere. In the theoretical part, an analysis of specialized literature on a selected topic is carried out using the method of literary research. Here the history and definition of NLP, the most famous NLP techniques, the influence of NLP on consumers and examples of the use of NLP in marketing practice are described. Further, attention is paid to marketing, marketing communication and business communication in general. In the practical part, an analysis of the possibilities of using NLP techniques is carried out on the example of Company X, which is one of the largest Czech marketplaces. The analysis is realized with the use of internal information and on the basis of a semi-structured interview with the employee. Its results revealed some problems associated with restrictions in text communication and with the interpretation of customer feedback. The recommendations made in the work should eliminate these problems.

Keywords

business communication, leadership, management, marketing, neuro-linguistic programming, psychology, work relationships

Language used: English

Date on which the thesis was submitted / produced: 18. 3. 2024

Thesis defence

• Supervisor: Ing. Kristýna Kučírková, MSc
• Reader: Jared Daniel Jacques

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration