Natálie Nodesová
Bachelor's thesis
Marketing v neziskovém sektoru
Marketing of non-profit sector
Abstract:
Cílem bakalářské práce je vyhodnotit, jaká forma marketingové komunikace přiměla dárce přispět neziskovým organizacím se zaměřením na neziskovou organizaci UNICEF. V teoretické části je nastíněna problematika neziskového sektoru a jeho marketingu. V praktické části je popsána činnost neziskové organizace UNICEF a zároveň jsou zde popsány nástroje marketingové komunikace této organizace v České republice …moreAbstract:
The aim of this thesis is to evaluate what form of marketing communication has made donors to contribute to non-profit organizations with a focus on the non-profit organization UNICEF. The theoretical part outlines the issue of non-profit sector and its marketing. The practical part describes the activities of the non-profit organization UNICEF and also describes the marketing communication tools of …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2020
Identifier:
https://is.vsfs.cz/th/cmh25/
Thesis defence
- Date of defence: 11. 6. 2020
- Supervisor: Mgr. Michal Tomčík, PhD.
- Reader: PhDr. Martina Švecová, MSc
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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