Kristýna Timková
Bachelor's thesis
Reklama a postoje spotřebitelů
Advertising and consumer attitudes
Abstract:
Tato bakalářská práce Reklama a postoje spotřebitelů se dělí na dva celistvé celky, kterými jsou teoretická část a praktická část.Nejprve se v úvodu práce seznámíme s jejím tématem, cílem a strukturou. V první části, která je nazvaná teoretická, se budeme blíže zabývat nejen samotnou reklamou, ale i spotřebitelským chováním, neboť bez spotřebitelů by reklamy nebylo zapotřebí. Ve druhé části, která …moreAbstract:
This Bachelor thesis Advertising and consumer attitudes is divided into two compact units, which are the theoretical part and the practical part.For the firs time we will describe the theme, the aim of the work and the structure of it in the introduction. Then in the first part, which is called the theoretical, we will explore not only the advertising, but also the consumer behavior, because without …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 5. 2016
Thesis defence
- Supervisor: Ing. Mgr. Jiří Čeněk
Citation record
ISO 690-compliant citation record:
TIMKOVÁ, Kristýna. \textit{Reklama a~postoje spotřebitelů}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Regional Development and International Studies. 2016. Available from: https://theses.cz/id/veg1ev/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Fakulta regionálního rozvoje a mezinárodních studiíMendel University in Brno
Faculty of Regional Development and International StudiesBachelor programme / field:
Regional Development / Socioeconomic and Environmental Development of Regions
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