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Bc. Alexander Keniev, MBA

Master's thesis

Business plan of SME

Business plan of SME
Abstract:
The subject of the diploma thesis is business plan for SME with focus on a business plan development for successful launching of a new company in the Czech Republic. The diploma thesis is divided into theoretical and practical parts. The theoretical part describes the nature of business plan, its structure, and inherent components, such as marketing and financial plans. The practical part of this thesis …more
 

Keywords

Business plan market management business human resources planning analysis marketing operations technology small enterprise midsize enterprise breakeven investment activity payback period risk finance.
 
Language used: English
Date on which the thesis was submitted / produced: 30. 9. 2014
Identifier: https://is.vsfs.cz/th/ue5bs/

Thesis defence

  • Date of defence: 29. 10. 2014
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

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