Sport Marketing and Its Social Implications – Ing. Ilya Aksamentov
Ing. Ilya Aksamentov
Master's thesis
Sport Marketing and Its Social Implications
Sport Marketing and Its Social Implications
Abstract:
V této práci budeme hovořit o sportovním marketingu. Jak to funguje a proč je důležité, zvláště dnes. Konkrétně se budeme věnovat jedné oblasti sportovního marketingu nejpopulárnější hry na světě - fotbalu. Španělský fotbal zvlášť. V celé diplomové práci budeme analyzovat akce dvou největších fotbalových klubů nejen ve Španělsku, ale i celosvětově a uvidíme, jak jejich image může ovlivňovat lidi v …moreAbstract:
In this thesis, we will be talking about sport marketing. How it works and why is it important, especially nowadays. Specifically, we will be looking into one area of the sport marketing the most popular game in the world - football. Spanish football in particular. Throughout the thesis we will analyse actions of two biggest football clubs not only in Spain, but globally and see how their image can …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/r8aje/
Thesis defence
- Date of defence: 15. 6. 2019
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Zdeněk Sloboda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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