English-speaking country as a marketing product – Diana Chertkoti
Diana Chertkoti
Bachelor's thesis
English-speaking country as a marketing product
Abstract:
This Bachelor Thesis studies the connection between English language and marketing. The research provides detailed analysis about history of English language and marketing in general, as well as marketing strategies, marketing mix (product, price, promotion and place), marketing in real life. Moreover, the objective of the Bachelor Thesis is to analyze English language courses in the Czech Republic …more
Language used: English
Date on which the thesis was submitted / produced: 19. 3. 2023
Thesis defence
- Date of defence: 16. 5. 2023
- Supervisor: PhDr. Martina Jarkovská, Ph.D.
- Reader: Kristýna Kučírková, MSc
Citation record
ISO 690-compliant citation record:
CHERTKOTI, Diana. \textit{English-speaking country as a marketing product}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/vv9h2e/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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