Vliv země původu značky na formy vstupů na zahraniční trhy a tržní strategie – Dmitrii Kholodov
Dmitrii Kholodov
Master's thesis
Vliv země původu značky na formy vstupů na zahraniční trhy a tržní strategie
Influence of the country of origin of the brand on the forms of entry to foreign markets and market strategy
Abstract:
Diplomová práce je věnovaná tématu vlivu země původu značky na formy vstupu na zahraniční trhy a vyber tržní strategii firem. Diplomová práce je rozdělena do dvou části, teoretické a praktické.Teoretická část popisuje pojmy spojené se zemi původy značky, se samotnou značkou, a možné formy vstupu firem na zahraniční trhy. Praktická část obsahuje analýzu značek ŠKODA, SEAT, Audi. V praktické části prací …moreAbstract:
The diploma thesis is devoted to the topic of the influence of the country of origin of the brand on the forms of entry to foreign markets and the choice of market strategy of companies. The thesis is divided into two parts, theoretical and practical.The theoretical part describes the terms associated with the country of origin of the brand, with the brand itself, and the possible forms of entry of …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 5. 2019
Thesis defence
- Supervisor: doc. Ing. Jana Přikrylová, Ph.D.
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / field:
Economics and Management / Marketing Management in the Global Environment
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