Bc. Alexander Okonkwo

Bachelor's thesis

Advertisement - the phenomen of communication

Advertisement - the phenomen of communication
This thesis looks at advertising as a communication tool, digging into its origin and its particular features in the contemporary media environment. This study traces the origins of advertising and the various channels that different actors in the society; aristocrats, religious influencers, politicians but also firms and organisations have used advertisements, in persuasive and manipulative manners …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017

Thesis defence

  • Date of defence: 1. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

Citation record

Full text of thesis

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication