New Types of Media and its Influence on the Corporate Communication – Bc. Ayoung Park
Bc. Ayoung Park
Master's thesis
New Types of Media and its Influence on the Corporate Communication
New Types of Media and its Influence on the Corporate Communication
Abstract:
This diploma thesis is dedicated to the impact of new media on corporate communication. The purpose of the research is to help a company to execute effective communication campaigns according to the suitable media plan depending on the target audience. Based on the conceptual models focusing on the elements of communication and media, the online survey is conducted to find out the position of media …moreAbstract:
This diploma thesis is dedicated to the impact of new media on corporate communication. The purpose of the research is to help a company to execute effective communication campaigns according to the suitable media plan depending on the target audience. Based on the conceptual models focusing on the elements of communication and media, the online survey is conducted to find out the position of media …moreKeywords
Communication communication process communication theory communication model public opinion influencer selective attention persuasion verbal communication oral communication written communication nonverbal communication visual communication interpersonal communication digital literacy corporate communication marketing communication management communication organization communication integrated communication target audience accessibility fidelity effectiveness efficiency credibility interactive-ness media types of media multi-media digital technology Internet-based media new media e-mail website social media
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/buwfl/
Thesis defence
- Date of defence: 21. 6. 2019
- Supervisor: MSc Mirela Moldoveanu
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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