New Types of Media and its Influence on the Corporate Communication – Bc. Ayoung Park
Bc. Ayoung Park
Diplomová práce
New Types of Media and its Influence on the Corporate Communication
New Types of Media and its Influence on the Corporate Communication
Anotace:
This diploma thesis is dedicated to the impact of new media on corporate communication. The purpose of the research is to help a company to execute effective communication campaigns according to the suitable media plan depending on the target audience. Based on the conceptual models focusing on the elements of communication and media, the online survey is conducted to find out the position of media …víceAbstract:
This diploma thesis is dedicated to the impact of new media on corporate communication. The purpose of the research is to help a company to execute effective communication campaigns according to the suitable media plan depending on the target audience. Based on the conceptual models focusing on the elements of communication and media, the online survey is conducted to find out the position of media …víceKeywords
Communication communication process communication theory communication model public opinion influencer selective attention persuasion verbal communication oral communication written communication nonverbal communication visual communication interpersonal communication digital literacy corporate communication marketing communication management communication organization communication integrated communication target audience accessibility fidelity effectiveness efficiency credibility interactive-ness media types of media multi-media digital technology Internet-based media new media e-mail website social media
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 30. 4. 2019
Identifikátor:
https://is.vsfs.cz/th/buwfl/
Obhajoba závěrečné práce
- Obhajoba proběhla 21. 6. 2019
- Vedoucí: MSc Mirela Moldoveanu
- Oponent: PhDr. Marie Koubová
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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