Sebeprezentace českých politiků na Twitteru

Bc. Adam MUSIL

Master's thesis

The topic of the proposed work is self-presentation of Czech politicians on Twitter during the campaign for parliamentary elections in 2017 as well as after the elections. Such approach provides possibility of not just describing but also comparing communication strategies used by selected politicians. There might be differences in communication styles ahead of the elections and after. Proposed study would be able to spot the differences. The main question of the study is what picture of themselves politicians try to create on Twitter. Many sub-questions and problems arise with that. It is important to know who manages the account the politician or PR specialist. Attention is paid to whether the candidates focus on themselves or rather their opponents. Proposed work analyses ways in which candidates interact with other users if at all, how often and how the communication changes before and after the election.

Abstract:

Tato magisterská diplomová práce se zabývá sebeprezentací českých politiků na Twitteru v období tří měsíců před volbami do Poslanecké sněmovny Parlamentu České republiky v roce 2017. Práce v širším rámci vychází z teorie sociální konstrukce reality a konstruktivismu obecně. V práci je analyzováno pět nejsledovanějších osobních účtů českých politiků, kteří v daných volbách kandidovali, zkoumány jsou tedy účty Andreje Babiše, Miroslava Kalouska, Bohuslava Sobotky, Pavla Bělobrádka a Petra Fialy. Metodou diskurzivní analýzy inspirovanou prací Normana Fairclougha je skrze analýzu argumentace zkoumáno, jaké politici vytvářejí identity, jakou kolem sebe konstruují realitu, z jakých ideologických hodnot vychází a v jakých diskurzech se při sebeprezentaci pohybují.

Abstract:

This master's thesis deals with self-presentation of Czech politicians on Twitter during the three months period leading to the general elections in 2017. The thesis builds upon the social construction of reality theory and constructivism in general. The five most followed personal accounts of Czech politicians who ran for the office are analysed, namely accounts of Andrej Babiš, Miroslav Kalousek, Bohuslav Sobotka, Pavel Bělobrádek and Petr Fiala. Using the method of discourse analysis, inspired by the work of Norman Fairclough, the thesis analyses - through the analysis of argumentation - the construction of identities, the construction of the overall reality, the politicians' values upon which they build and discourses in which they operate when identifying themselves.

Keywords

Twitter, sebeprezentace, politika, kampaň, komunikace, diskurzivní analýza, volby, sociální sítě, konstruktivismus, argumentace

Language used: Czech

Date on which the thesis was submitted / produced: 7. 5. 2020

Thesis defence

• Supervisor: Mgr. Radim Zámec, Ph.D.

Palacký University Olomouc

Faculty of Arts

Master programme / field:
Media and Communication Studies / Medial Studies