Analýza konkurence na maloobchodním trhu ve zvolené oblasti – Bc. Nastassia Malets
Bc. Nastassia Malets
Bachelor's thesis
Analýza konkurence na maloobchodním trhu ve zvolené oblasti
The analysis of competition on the retail market in selected area
Abstract:
Tématem této bakalářské práce je analýza konkurence na maloobchodním trhu ve zvolené oblasti. Cílem je navrhnout taková opatření pro zvolenou jednotku, aby daný subjekt zlepšil svou pozici na trhu. Pro tuto práci byla zvolena maloobchodní jednotka hypermarket Kaufland. Analyzovanou oblastí je město Strakonice, které se nachází v Jihočeském kraji. Bakalářská práce je rozdělená do dvou částí. První část …moreAbstract:
The topic of this thesis is Analysis of competition on the retail market in theselected area. The aim of this thesis is to propose measures for the selected retail store to the operators to improve their market position. For this thesis Kaufland hypermarket was selected. Analyzed area is a city of Strakonice, which is situated in South Bohemia. Bachelor thesis is dividend into twoparts. The first part …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vstecb.cz/th/xdnyw/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: Ing. Lukáš Kučera
- Reader: Ing. Josef Medek
Citation record
ISO 690-compliant citation record:
MALETS, Nastassia. \textit{Analýza konkurence na maloobchodním trhu ve zvolené oblasti}. Online. Bachelor's thesis. České Budějovice: Institute of Technology and Business in České Budějovice. 2015. Available from: https://theses.cz/id/wbzw4j/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Bachelor programme / field:
Economics and Management / Business Administration and Management
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