Corporate social responsibility and its role in the public relations – Ing. Darina Khomenko
Ing. Darina Khomenko
Master's thesis
Corporate social responsibility and its role in the public relations
Corporate social responsibility and its role in the public relations
Abstract:
Diplomová práce poskytuje obecný přehled o konceptu sociální odpovědnosti firem (CSR) a související disciplíně - vztahy s veřejností (PR). V této práci jsou sledovány hlavní definice, principy, mechanismy a modely konceptu CSR. Výzkum poskytuje zjištění o pozitivním vzájemném vztahu mezi programy CSR a PR prokázanými příklady společností z různých oborů podnikání. Průzkum provedený v praktické části …moreAbstract:
The following Diploma Thesis provides a general overview of the Corporate Social Responsibility (CSR) concept and related discipline – Public Relations (PR). In this paper, the main definitions, principles, mechanisms, and models of the CSR concept are observed. The research provides the findings on the positive interrelation between CSR and PR programs illustrated by examples of the companies of different …moreKeywords
Corporate Social Responsibility (CSR) Public Relations (PR) corporate reputation corporate communications sustainable development brand management responsibilities society stakeholders corporate social marketing consumer demands environment socially-responsible brands CSR impact on consumers’ choice
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2020
Identifier:
https://is.vsfs.cz/th/nign5/
Thesis defence
- Date of defence: 22. 6. 2020
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: PhDr. Marie Koubová
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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