Analysis and design of e-shop for selected company

Patrik Ocman

Bachelor's thesis

Abstract:

This bachelor thesis is mainly focused on analysis of individual steps that are necessary to start an online shop for selected company and provides optimal solutions based on the findings. The thesis is divided into two parts. The first part of bachelor thesis is an introduction to E-commerce history and its application in todays world as well as to Internet marketing that creats a significant part of E-commerce. Additionally the structure of the financial plan, that is crucial for financial valuation of the future project is described in the last section of the theoretical part. The second part of the thesis contains different types of analysis such as SWOT analysis or analysis of competitors websites, including the financial evaluation of the future project that are based on theoretical findings and companys data. Their purpose is to evaluate current or future situation of the company and suggest appropriate solutions or recommendations that are needed for project implementation.

Keywords

e-commerce, online shop, financial plan, competitive analysis, B2C, SWOT analysis, internet marketing

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2017

Thesis defence

• Supervisor: Ing. Petr Procházka, MSc Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management