Consumer Skepticism towards Corporate Social Responsibility – Anastasiia Korets
Anastasiia Korets
Bachelor's thesis
Consumer Skepticism towards Corporate Social Responsibility
Abstract:
Corporate Social Responsibility (CSR) has become an important concept in contemporary business ethics. The increasing importance of CSR is especially evident in the relationship between consumer attitudes towards the firm and the way it exercises its social responsibility. Since companies decide to engage in and communicate CSR predominantly to sustain their corporate images and ultimately with the …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2018
Thesis defence
- Supervisor: Daniel Rosenhaft Swain, Ph.D. MA
Citation record
ISO 690-compliant citation record:
KORETS, Anastasiia. \textit{Consumer Skepticism towards Corporate Social Responsibility}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/wqozuy/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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Mach, J.
16/3/2018