Karolína Nowá
Bachelor's thesis
Tvorba brandu a branding
Brand building and branding
Abstract:
Bakalářská práce „Tvorba brandu a branding“ je rozdělena do dvou částí. V první části jsou následující okruhy popsány z teoretického hlediska: brand, branding, branding strategie a osobnost brandu. V druhé části jsou tyto poznatky aplikovány na značku @become_visible.Abstract:
The bachelor's thesis "Brand building and branding" is divided into two parts. In the first part, the following areas are described from a theoretical point of view: brand, branding, branding strategy and brand personality. In the second part, these findings are applied to brand @become_visible.
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2020
Thesis defence
- Supervisor: Mgr. Zdeněk Sedláček
- Reader: Jitka Ludvíková, Mgr.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
Theses on a related topic
-
Sharing economy: the effect of brand equity on purchasing intentions of young consumers
Yelyzaveta Strelbytska -
The effects of brand visual design and communications on brand image and brand preference in wine industry
Anastasiia Savicheva -
Business strategy for establishing and development of the new brand
Kateřina Janečková -
Evaluating the Impact of Brand Extension Attributes of Luxury Vehicle Brands in the CEE Region
Marek Běloch -
Marketing strategy of the brand United Colors of Benetton aiming at generation Z
Terézia Čížiková -
Design značky oblečení a infografických potisků
Illia Volkhin -
Obalový design a jednotný vizuální styl značky Cider Bohemia
Dominika Hynková -
Firemní identita a design nové značky papírenských produktů
Alexandra Bendová