Karolína Nowá

Bachelor's thesis

Tvorba brandu a branding

Brand building and branding
Abstract:
Bakalářská práce „Tvorba brandu a branding“ je rozdělena do dvou částí. V první části jsou následující okruhy popsány z teoretického hlediska: brand, branding, branding strategie a osobnost brandu. V druhé části jsou tyto poznatky aplikovány na značku @become_visible.
Abstract:
The bachelor's thesis "Brand building and branding" is divided into two parts. In the first part, the following areas are described from a theoretical point of view: brand, branding, branding strategy and brand personality. In the second part, these findings are applied to brand @become_visible.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2020

Thesis defence

  • Supervisor: Mgr. Zdeněk Sedláček
  • Reader: Jitka Ludvíková, Mgr.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.