New types of media and its influence on corporate communication – Bc. Dominika Kuncová, MBA
Bc. Dominika Kuncová, MBA
Master's thesis
New types of media and its influence on corporate communication
New types of media and its influence on corporate communication
Abstract:
Concept of new media in corporate communication. This thesis deals with the question how the different types of social media can be used by companies for communication with their customers, employees, media and other people related to their company. It analyzes the recommended ways of new media communication by means of social media. This thesis implicates and evaluates the recommended behavior of …more
Language used: English
Date on which the thesis was submitted / produced: 8. 4. 2016
Identifier:
https://is.vsfs.cz/th/y5dxp/
Thesis defence
- Date of defence: 24. 6. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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