Bc. Jasmin Zoronjic
Master's thesis
Sustainable enterprise
Sustainable enterprise
Abstract:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …moreAbstract:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …more
Language used: English
Date on which the thesis was submitted / produced: 17. 9. 2015
Identifier:
https://is.vsfs.cz/th/g8063/
Thesis defence
- Date of defence: 23. 6. 2016
- Supervisor: doc. Ing. Irena Jindřichovská, CSc.
- Reader: MBA Jaromír Stemberg
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
Theses on a related topic
-
A Product Analysis and Growth Strategy Proposal for Kaleido
Michael Sagols -
A Marketing Strategy Analysis of a New Product Launch
Ondřej BAMBUCH -
The effects of brand visual design and communications on brand image and brand preference in wine industry
Anastasiia Savicheva -
Moderating role of brand attachment in brand crisis - case of Volkswagen brand crisis
Anastasiia Nasanovich -
Zásady brand identity a jejich aplikace při tvorbě návrhu brand identity svíček Emiu
Thi Thanh Huyen Ngoová -
Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction
Paras Tanwar -
Vliv brand experience a brand love na šíření doporučení
Veronika Šupová -
Brand management as a positioning strategy for a global tech corporate brand
Andrey Laptev