Bc. Jasmin Zoronjic
Master's thesis
Sustainable enterprise
Sustainable enterprise
Anotácia:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …viacAbstract:
The main aim of this dissertation is to identify the key determinants of the brand image and the image of sustainability of IKEA. First of all, the literature review provides the framework for generation of conceptual model, which identifies three types of variables which affect the brand image and the image of sustainability: personal characteristics, attitudes toward products and services and attitudes …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 9. 2015
Identifikátor:
https://is.vsfs.cz/th/g8063/
Obhajoba závěrečné práce
- Obhajoba proběhla 23. 6. 2016
- Vedúci: doc. Ing. Irena Jindřichovská, CSc.
- Oponent: MBA Jaromír Stemberg
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Business Management and Corporate Finance
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