Influence of COVID-19 on Consumption in the Czech Republic

Tendai Blair Gomba

Bakalářská práce

Abstract:

The following bachelor thesis will examine and interpret how the COVID-19 pandemic has had an influence on consumer behaviour in the Czech Republic. It aims to assess whether consumers have spent more or less on goods and services. The theoretical part of the thesis will focus on the theoretical background of how exactly the COVID-19 pandemic has had an effect on consumer behaviour. It will also look at the fear appeal behind the virus, as well as take into account, how this fear appeal changes the consumer behaviour and highlight the differences between in each generation cohort shopping behaviours. For the practical part of the thesis, the author will focus on the analysis of average household expenditures of goods and services before and during the COVID-19 pandemic and trends throughout the time series. Lastly for data gathering and research, the author will use official statistical tables and approved research papers to gather data as well as understand the influence of COVID-19 on consumer behaviour

Keywords

COVID-19, Consumer behaviour, Trend function, Consumption

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 12. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 2. 2024
• Vedoucí: Ing. Lenka Rumánková, Ph.D.
• Oponent: Michal Čermák, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management