Bc. Petra Vágnerová

Bachelor's thesis

PR aktivity zvoleného hotelu či korporace

PR activities of the chosen hotel or corporation
Abstract:
Tato bakalářská práce je věnována PR aktivitám. Je zaměřena na public relations, media relations, interní PR a dále obsahuje cíle, nástroje, druhy PR, PR v oboru hotelových služeb a online public relations. Účelem této práce je popsat současné aktivity PR Hotelu Studánka a identifikovat jejich působení. Práce se člení do třech základních částí: teoreticko-metodolickou, analytickou a návrhovou.
Abstract:
Bachelor’s Dissertation is set to analysis of public relations activities. It is focused on public relations, media relations, internal PR and others includes goals, tools, types of PR, PR in the field of hotel services and online public relations. The purpose of this work is to describe the current PR activities of the Hotel Studánka and identify their effects.The work is divided into three basic …more
 

Keywords

analýza PESTEL analýza PORTER community relations hotel media relations public relations SWOT analýza analysis PESTEL analysis PORTER SWOT analysis
 
Language used: Czech
Date on which the thesis was submitted / produced: 7. 7. 2020
Identifier: https://is.vsh.cz/th/kbnwq/

Thesis defence

  • Date of defence: 1. 9. 2020
  • Supervisor: Ing. Jan Mastný
  • Reader: Ing. Štěpán Chalupa

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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