Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty – Samuel Edozie Akaniro
Samuel Edozie Akaniro
Bachelor's thesis
Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty
Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty
Abstract:
Technologické inovace a jejich benefity jsou široce rozšířeny po celém světě navzdory obavám ze soukromí a strachu z přílišné důvěry v technické produkty. Přímý efekt na podnikové aktivity technologických produktů je enormní a většinově pozitivní, obsahuje však prvky nesprávné implementace. Podniky a zákazníci spolu s posunem světu do digitálního věku, mají tendenci stát se odkázanými na technologie …moreAbstract:
Technological innovations and its benefits are widely spread across the global community today despite privacy concerns and fears of over reliance on tech products. The direct effect of technological products on business activities is tremendous and mostly positive but not without identified cases of misuse. As the world advances further into the digital age, businesses and customers alike become more …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2019
Identifier:
http://evskp.uhk.cz/eB11193
Thesis defence
- Date of defence: 24. 5. 2019
- Supervisor: doc. Ing. Pavel Bachmann, Ph.D.
- Reader: Ing. Tomáš Kala, DrSc., DBA.
Citation record
ISO 690-compliant citation record:
AKANIRO, Samuel Edozie. \textit{Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty}. Online. Bachelor's thesis. Hradec Králové: University of Hradec Králové, Faculty of Informatics and Management. 2019. Available from: https://theses.cz/id/xare6j/.
Full text of thesis
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Published in Theses:- Soubory jsou od 28. 5. 2019 dostupné: světu
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Institution archiving the thesis and making it accessible: Univerzita Hradec KrálovéUniversity of Hradec Králové
Faculty of Informatics and ManagementBachelor programme / field:
Systémové inženýrství a informatika / Informační management
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