Marketing sociálních medií pro produkt Kliklap – Bc. Lucie Ramplová
Bc. Lucie Ramplová
Master's thesis
Marketing sociálních medií pro produkt Kliklap
Social media marketing for the product of Kliklap
Abstract:
Diplomová práce se bude zabývat marketingem sociálních medií pro nový produkt na trhu Kliklap. V práci bude popsán současný stav poznání, vymezení všech termínů marketingu. Dále analytickou částí a návrhovou.Abstract:
The thesis will deal with social media marketing for a new product on the Kliklap. The work will describe the current state of knowledge, the definition of all marketing terms. Furthermore an analytical part and a design part.
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2023
Thesis defence
- Supervisor: Ing. Lucie Mašterová, Ph.D.
- Reader: Petr Novák, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityMaster programme:
Economics and Management
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