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Ing. Margarita Lapotko

Master's thesis

Magnitude of Corporate communication with media

Magnitude of Corporate communication with media
Abstract:
Today’s world is becoming more media centric. New technologies over the past few years have revolutionized traditional methods of transmission media, and radically changed the contours of modern media space. This work examines the role of media in society and within the companies’ communication. The first part is devoted to the main characteristics of corporate communication. It explores how corporate …more
 

Keywords

Corporate communication Message Channel Communication model Public information External and Internal Communication Mass media Journalism Propaganda Mass Culture Marketing Public Relations Print media Internet Outdoor media Information services Broadcast media Reputation Contextual Advertisement Google Company Search engine Corporate image Press Center Marketing strategy Cross-media Promotion Blogging Press Release Press Conference Campaign Google Analytics Trend Social Media.
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier: https://is.vsfs.cz/th/ldxyl/

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

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