Country of origin effect and the impact of brand nationality on the perception of quality in the luxury goods market – Silvie Dittertová
Silvie Dittertová
Master's thesis
Country of origin effect and the impact of brand nationality on the perception of quality in the luxury goods market
Country of origin effect and the impact of brand nationality on quality perception in the luxury goods market.
Abstract:
Cílem práce je zkoumat postoj spotřebitelů s vyššími příjmy k zemi původu luxusního zboží se zaměřením na kvalitu zboží. Hlavní použitá metoda výzkumu je kvalitativní výzkum trhu založený na in-depth rozhovorech se spotřebiteli. Na základě těchto rozhovorů práce poukazuje na synergii odborné literatury zaměřené na problematiku zemi původu a luxusního zboží s očekáváním spotřebitelů ohledně kvality …moreAbstract:
The purpose of this Master's Thesis is to investigate the attitudes of high net worth individuals toward country of origin information within the luxury goods market with respect to the quality of the products. The primary method used for the research is qualitative research based on in-depth interviews. Based on these in-depth interviews, the thesis demonstrates the synergy between the literature …more
Language used: English
Date on which the thesis was submitted / produced: 10. 11. 2014
Identifier:
http://www.vse.cz/vskp/eid/48052
Thesis defence
- Date of defence: 9. 9. 2015
- Supervisor: Gina Cook
- Reader: Petr Král
Citation record
ISO 690-compliant citation record:
DITTERTOVÁ, Silvie. \textit{Country of origin effect and the impact of brand nationality on the perception of quality in the luxury goods market}. Online. Master's thesis. Praha: University of Economics, Prague. 2014. Available from: https://theses.cz/id/xi5t0d/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/48052
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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