THE EFFECT OF CORPORATE CULTURE ON THE ORGANIZATION OVERALL PERFORMANCE

Hardipsinh Medhat, BE (mechanical)

Master's thesis

Abstract:

The goal of this exploratory case study was to explore effective techniques used by Marriott Hotel in developing an efficient organizational culture for improving efficiency. As the conceptual structure for the research, the Denison organizational cultural model was used. Participated and examined a purposeful selection of 70 workers and senior managers from the Marriott Hotel in Surat, India to determine the responses of the individuals with a survey. In addition to data analysis, data from the survey is transcribed, classified, and coded, accompanied by inspection and triangulation by members to improve interpretation trustworthiness. The findings included a well-defined mission to create a shared understanding between staff and managers and employee-driven leadership which helped to enhance and improve staff efficiency. The well-being of the company by self-regulating social responsibility was included as key corporate value findings. The results described in this study could have the potential for economic development in the local economy and lead to social change by using business management techniques to maintain their businesses and increase employee productivity and living standards.

Keywords

Corporate culture, Organization performance, Performance of employees, Organizational behavior, Financial performance, Organization culture effectiveness

Language used: English

Date on which the thesis was submitted / produced: 29. 11. 2020

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration