Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management – Katharina Kusch
Katharina Kusch
Master's thesis
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Abstract:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …moreAbstract:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …more
Language used: English
Date on which the thesis was submitted / produced: 9. 3. 2016
Identifier:
http://www.vse.cz/vskp/eid/53227
Thesis defence
- Date of defence: 16. 1. 2017
- Supervisor: Markéta Lhotáková
- Reader: Marija Zlatić
Citation record
ISO 690-compliant citation record:
KUSCH, Katharina. \textit{Beyond customer perception of price discrimination: A~consumer behavior analysis and its implications on aviation revenue management}. Online. Master's thesis. Praha: University of Economics, Prague. 2016. Available from: https://theses.cz/id/xyvkt1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/53227
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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