Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management – Katharina Kusch
Katharina Kusch
Master's thesis
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Anotácia:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …viacAbstract:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 9. 3. 2016
Identifikátor:
http://www.vse.cz/vskp/eid/53227
Obhajoba závěrečné práce
- Obhajoba proběhla 16. 1. 2017
- Vedúci: Markéta Lhotáková
- Oponent: Marija Zlatić
Citační záznam
Citace dle ISO 690:
KUSCH, Katharina. \textit{Beyond customer perception of price discrimination: A~consumer behavior analysis and its implications on aviation revenue management}. Online. Diplomová práca. Praha: Vysoká škola ekonomická v Praze. 2016. Dostupné z: https://theses.cz/id/xyvkt1/.
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Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/53227
Vysoká škola ekonomická v Praze
Master programme / odbor:
Ekonomika a management / International Management
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