Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management

Katharina Kusch

Diplomová práce

Anotace:

The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.

Abstract:

The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.

Klíčová slova

Revenue Management, Consumer Behavior, Consumer Loyalty, Price Discrimination, Airline Industry, Airline Network

Keywords

Consumer Loyalty, Revenue Management, Consumer Behavior, Airline Network, Price Discrimination, Airline Industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 9. 3. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 16. 1. 2017
• Vedoucí: Markéta Lhotáková
• Oponent: Marija Zlatić

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management