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Bc. Katarína Protušová

Master's thesis

Komunikační kampaň při vstupu podniku na zahraničný trh

Communication campaign when company enters foreign market
Abstract:
It is common that companies enter foreign markets with their products. Even though the economical and legislative barriers are slowly disappearing when entering the foreign markets, the cultural barriers related to mentality, history and different customs are still present. They are not limited by any contracts, they come from the country’s cultural base. Companies must be very careful with evaluating …more
Abstract:
Firmy bežne vstupujú so svojimi produktami na zahraničné trhy. Aj keď sa ekonomické a legislatívne bariéry vstupu na zahraničné trhy pomaly vytrácajú, kultúrne bariéry spojené s mentalitou, históriou a zvykmi iných krajín, zotrvávajú. Nie sú orámcované žiadnymi zmluvami, vychádzajú z kultúrnej podstaty krajín. Firmy musia dobře zhodnotiť tieto kultúrne aspeknty ešte predtým, ako na trhu spustia svoju …more
 

Keywords

Marketingová kampaň komunikačná kampaň firma zahraničný trh
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 4. 2019
Identifier: https://is.vsfs.cz/th/io6fu/

Thesis defence

  • Date of defence: 8. 6. 2019
  • Supervisor: Mgr. Ing. Miroslav Jurásek, Ph.D.
  • Reader: Ing. Patricia Jakešová

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

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