Gamification for Small Business and Startup Marketing – Ing. Daniyar Nygmanov
Ing. Daniyar Nygmanov
Master's thesis
Gamification for Small Business and Startup Marketing
Gamification for Small Business and Startup Marketing
Abstract:
This Master thesis addresses the issue of gamification as a marketing strategy for businesses, especially small enterprises and startups. Since gamification is usually used effectively for the promotion of medium- and large-scale companies that aim at maintaining and promoting their market positions in the environment of high competition, its applications to small companies are perceived to be costly …moreAbstract:
This Master thesis addresses the issue of gamification as a marketing strategy for businesses, especially small enterprises and startups. Since gamification is usually used effectively for the promotion of medium- and large-scale companies that aim at maintaining and promoting their market positions in the environment of high competition, its applications to small companies are perceived to be costly …more
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2017
Identifier:
https://is.vsfs.cz/th/knea8/
Thesis defence
- Date of defence: 23. 8. 2019
- Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
- Reader: Ing. Jan Rožek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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