Společenská odpovědnost firem jako nástroj konkurenceschopnosti – Ing. Natálie Denisová
Ing. Natálie Denisová
Bachelor's thesis
Společenská odpovědnost firem jako nástroj konkurenceschopnosti
Corporate Social Responsibility as a compatitive tool
Abstract:
Pro svou bakalářskou práci jsem si vybrala téma Společenská odpovědnost firem jako nástroj konkurenceschopnosti. Problematika, na kterou se zaměřuje, denně ovlivňuje náš život. Společenská odpovědnost prošla řadou změn od impozantní historie, až ke dnešní realitě. Poslední dobou se zaměstnavatelé začali více starat spokojenost lidi, což má příznivý dopad na sociální, ekonomickou a environmentální oblasti …moreAbstract:
At my bachelor work I´m interesting in Corporate Social Responsibility as a competitive tool. It is a main factor affecting our life daily. From an impressive history to this time Corporate social responsibility changed her matter and direction incidence. It is mean that employers care more about people satisfaction now. Like: social, economical and environmental, on long term cooperation of all involved …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier:
https://is.vsfs.cz/th/alguy/
Thesis defence
- Date of defence: 1. 11. 2011
- Supervisor: Ing. Lenka Sedláčková
- Reader: Ing. Kateřina Tomšíková
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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