Viktoriia Novikova
Bachelor's thesis
Ethical marketing: mission (im)possible
Abstract:
This thesis will investigate ethical issues in marketing, focusing in particular on advertising. This thesis will provide an overview of contemporary meanings and understandings of ethical/unethical marketing, including issues of misleading and discriminatory advertising and the issue of targeting vulnerable audiences. The research will also touch the legal aspect of marketing and how much it helps …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2023
Thesis defence
- Date of defence: 23. 5. 2023
- Supervisor: Daniel Rosenhaft Swain, Ph.D. MA
- Reader: Jan Brabec, Ph.D.
Citation record
ISO 690-compliant citation record:
NOVIKOVA, Viktoriia. \textit{Ethical marketing: mission (im)possible}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/y5dd7a/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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