Statistical analysis of digital social communication in France

Davy Bouassa

Bakalářská práce

Abstract:

This bachelor thesis, titled Statistical Analysis of Digital Social Communication in France, explores the role of digital communication tools in the personal and professional lives of individuals in France. Using data from the European Social Survey 2020 (ESS2020), the study investigates how socio-demographic factors, such as education level, influence the use of digital communication platforms. Descriptive and inferential statistical methods, including ANOVA, and post-hoc tests, are employed to analyze differences in internet use across various groups. The findings reveal that higher education levels are significantly associated with increased use of digital communication tools, highlighting the role of education in shaping digital behavior. This research provides valuable insights for policymakers, businesses, and researchers aiming to address digital inequalities and leverage digital communication for social and economic development. The study also contributes to the broader literature on digital communication in Europe, offering a foundation for future research.

Keywords

Digital social communication, France, statistical analysis, social networks

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 25. 3. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 19. 5. 2025
• Vedoucí: prof. Ing. Jindřich Špička, Ph.D.
• Oponent: Zuzana Pacáková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics