The project for penetrating the Czech market by the Slovenian retail chain Mercator – Tamari MAISURADZE
Tamari MAISURADZE
Master's thesis
The project for penetrating the Czech market by the Slovenian retail chain Mercator
The project for penetrating the Czech Market by the Slovenian retail chain Mercator
Abstract:
The purpose of this thesis is to conduct relevant analyses reflecting the current situation in the Czech Republic, identify the existing retail companies present in the country, and estimate the potential for a new market entrant. It additionally points out the potential threats facing the company and offers suggestions how to eliminate them.Abstract:
Having a strategic location in Europe, the Czech Republic is characterized as being one of the most attractive countries for investors due to various advantages. The largest and the most successful retail company in the Republic of Slovenia, Mercator,seeks growing and conquering new markets on a global basis. The purpose of this thesis is to conduct relevant analyses reflecting the current situation …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier:
22656
Thesis defence
Citation record
ISO 690-compliant citation record:
MAISURADZE, Tamari. \textit{The project for penetrating the Czech market by the Slovenian retail chain Mercator}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2011. Available from: https://theses.cz/id/y8xgq3/.
The right form of listing the thesis as a source quoted
MAISURADZE, Tamari. The project for penetrating the Czech market by the Slovenian retail chain Mercator. Zlín, 2011. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 02. 05. 2011
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Management and Marketing
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