Zpět na vyhledávání

Tamari MAISURADZE

Master's thesis

The project for penetrating the Czech market by the Slovenian retail chain Mercator

The project for penetrating the Czech Market by the Slovenian retail chain Mercator
Abstract:
The purpose of this thesis is to conduct relevant analyses reflecting the current situation in the Czech Republic, identify the existing retail companies present in the country, and estimate the potential for a new market entrant. It additionally points out the potential threats facing the company and offers suggestions how to eliminate them.
Abstract:
Having a strategic location in Europe, the Czech Republic is characterized as being one of the most attractive countries for investors due to various advantages. The largest and the most successful retail company in the Republic of Slovenia, Mercator,seeks growing and conquering new markets on a global basis. The purpose of this thesis is to conduct relevant analyses reflecting the current situation …more
 

Keywords

Globalization economic indicators macro environment market penetration legal background competitors marketing mix project implementation.
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier: 22656

Thesis defence

Citation record

Cite this text
The right form of listing the thesis as a source quoted

MAISURADZE, Tamari. The project for penetrating the Czech market by the Slovenian retail chain Mercator. Zlín, 2011. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 02. 05. 2011

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe
https://portal.utb.cz/stag?urlid=prohlizeni-prace-detail&praceIdno=22656 Reference to the local database file of the institution