Drawing up a business plan: the case study of Kazakh national cuisine restaurant in Prague

Anel Ten

Bakalářská práce

Abstract:

The thesis analyzes the creation of business plans and their role in launching a business effectively. It is illustrated how justified estimations and calculations in a business plan contribute to the achievement of effective business results. The business plan drawn up within the framework of this thesis aims at establishing a restaurant of Kazakh cuisine in Prague. It is shown that the market is favorable and the restaurant can succeed in its activities, if it is able to withstand the existing competition. Financial estimations illustrate that the restaurant can reach its break-even point by the end of the fifth year of its business operation. Given the scale of the project and the large amount of investment required, this period is deemed justified and effective, and the business project is recommended for implementation.

Keywords

Business plan, Competitor analysis, Customers, Restaurant, Financial plan, Marketing plan, Prague

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Mgr. Elena Kuzmenko, Ph.D.
• Oponent: Pavel Kotyza, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration