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Ing. Michal Hlubuček

Bachelor's thesis

Sales Promotion Methods and Techniques – Consumer Contest

Sales Promotion Methods and Techniques – Consumer Contest
Abstract:
This bachelor´s thesis deals with sales promotion techniques and methods. The main part of this work is a consumer contest in terms of marketing and also legislation. A practical part of this work is build up on the theory of this problematic. The objective of this work is to compare selected consumer contests. The goal of this work is to prove stated hypothesis. Based on two hypotheses it can be assumed …more
Abstract:
This bachelor´s thesis deals with sales promotion techniques and methods. The main part of this work is a consumer contest in terms of marketing and also legislation. A practical part of this work is build up on the theory of this problematic. The objective of this work is to compare selected consumer contests. The goal of this work is to prove stated hypothesis. Based on two hypotheses it can be assumed …more
 

Keywords

Consumer contest sales promotion marketing marketing communication mix Nestlé A.S. Nestlé s.r.o. Coca Cola.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier: https://is.vsfs.cz/th/xi9b1/

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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